Ilonggos join Sun Life’s “Freedom Celebration” with Piolo Pascual


Sun Life Ambassador Piolo Pascual serenading the Ilonggos Photo credit to Althea Marie Melocoton Elle

Sun Life Financial, Philippines’ leading insurance company, recently held a “Freedom Celebration” in Iloilo City last September 26, 2015, with brand ambassador Piolo Pascual enjoining Ilonggos to find their path towards financial freedom.

The “Freedom Celebration” was part of Sun Life’s nationwide campaign called “#LiveFreePH Movement” which “aims to inspire Filipinos to believe that a brighter future is possible, provoke them to think about their own definition of financial freedom, and encourage them to translate their optimism about their financial future to reality, with the help of a financial advisor” (Source: Sun Life PR).

The #LiveFreePH Movement will go on a caravan on key areas in Luzon, Visayas and Mindanao. The “LiveFreePH Freedom Tour” kicked off in SM City Pampanga last August. The second leg of the tour was brought to Iloilo City last September 20 to 26 at SM Iloilo.

Ilonggos visited the the “LiveFreePH Freedom Booth” in Sm City-Iloilo where they were treated to various fun activities that would encourage them to start their journey towards financial
freedom. Mall goers also participated in the “Brighter Life Index: Social Sentiment (BLISS)” survey where they where able to assess their current financial situation and share their outlook for the future. The #LiveFreePH Freedom Iloilo Tour culminated with the “Freedom Celebration” concert at the SM elevated Carpark, featuring performances by some Ilonggo talents and musical performances by Piolo Pascual. Some lucky Ilonggos who participated in the activities won Sun Life merchandise. One lucky Ilonggo won in the “Sun Celebright” promo, the prize of which is a free trip to her chosen destination.

Piolo also shared his definition of financial freedom to Ilonggos and encouraged them to start their own financial journey. He further advised the Ilonggos to approach a financial advisor who will guide them in assessing their current financial situation, and provide sound advice in preparing for their financial future.

“Sun Life aims to encourage Filipinos to pursue a financial freedom and we have over 7,000 advisors nationwide to help them in their journey towards this new kind of freedom,” said Sun Life Chief Marketing Officer Mylene Lopa.

Teachers from Roxas City won prizes at the Sun Life booth



Fun games at the Sun Life Booth


College student participant winning a prize


Mall goers participating in the BLISS survey


Posing with Sun Life’s mascot, “Sunson”




Piolo at the “Freedom Celebration” Concert. Photo credit to Althea Marie Melocoton Elle


Jampacked Freedom Celebration concert at the SM Iloilo Elevated Carpark



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