“The first step to achieving financial freedom is by first defining what is “financial freedom is for us”, shares Piolo Pascual last September 26, 2015 during Sun Life Financial’s “#LiveFreePH Press Conference” held in Richmond Hotel, Iloilo City.
As the company’s brand ambassador, Piolo has been at the helm of the newest campaign of Sun Life Financial called the #LiveFreePH Movement. This movement which “aims to inspire Filipinos to believe that a brighter future is possible, provoke them to think about their own definition of financial freedom, and encourage them to translate their optimism about their financial future to reality, with the help of a financial advisor” , had its run in SM City Iloilo last September 20-26, 2015.
“For me, financial freedom is being able to do all the things I like to do especially in my work. I had been in this industry for half my life, and on the side I have my advocacies of course, I have sports, I have things I like to do….and while doing all those things, it is important for me to be able to support my son.”
Piolo’s son, Inigo Pascual joined him in show business last year. Piolo shared that now that his son is in show business and has work, he always thinks of ways to pass on to his son all the knowledge he gained through years of experience he had on the business. More importantly, he also taught Inigo on how to handle his money well. Piolo makes sure that he is a good role model to his son by showing him the ropes and giving him sound advice. One of the reason why inigo stayed in the Philippines is because of Sun Life.
“They asked me if he can be an ambassador as well and it was something that was hard for me to resist because I believe in Sun Life’s advocacies and their mission”. Piolo believes that with Inigo’s partnership with Sun Life, his son’s future is now secured even at the age of 18. He believes that his son now knows more about financial freedom now that he is an ambasador of Sun Life.
“Sunlife is a family to me. We have so many plans, not just for me but for my son and for my family as well.”
Piolo started his partnership with Sun Life through his sister which is a Sun Life Financial Advisor. He believes that it is important in a family to have a financial advisor. “We only learn about financial freedom through people that we know. That is why we are here to spread that knowledge because this is not just for us but for everyone as well. Help us spread the word so that Filipinos would know what financial freedom is, what it entails, and the rewards of having that.”
“Ang sarap lang na nag ta-trabaho tayo and we have money to spend on things that we need and also we have money on the side that we can spend on things that we really dream of having. I implore everyone and ask for your support to please spread the word so that we can reach out to more Filipinos nationwide”.
The press conference sponsored by Sun Life was attended by Iloilo media persons and social media bloggers. The event was part of the company’s “Financial Freedom Celebration” in Iloilo City which culminated in a musical concert of Piolo at the SM City Car Park on the same day (Read related article: Ilonggos join Sun Life’s “Freedom Celebration” with Piolo Pascual)